Ace Fire Defense Powers Safety at Tony Robbins' Unleash the Power Within Firewalk in Anaheim

By ECommerce Manager

October 17, 2025 2 min read

Ace Fire Defense Powers Safety at Tony Robbins' Unleash the Power Within Firewalk in Anaheim

West Hills, CA – October 17th, 2025– Ace Fire Defense, a leading California-based manufacturer of premium fire preparedness equipment, played a pivotal behind-the-scenes role in ensuring flawless safety at Tony Robbins' iconic Unleash the Power Within (UPW) firewalk event on November 9th at the Honda Center in Anaheim. As thousands of participants triumphantly strode across glowing 1600°F coals in a transformative ritual of empowerment, Ace's NFPA-compliant gear safeguarded every step—delivering zero injuries amid the high-stakes spectacle.

Founded by actor-entrepreneur, CERT-certified responder and Ultimate Fire Team member of Tony Robbins Fire Team, Sherwin Ross, Ace Fire Defense supplied rugged fire hoses like the BMF XL Heavy .02 (rated 300 PSI working/900 PSI burst), gated brass WYE valves, high-flow nozzles, and hydrant wrenches. These outstanding professional tools enabled precise water control: spraying participants' feet post-walk to cool skin and prevent burns, while managing hydrant streams for rapid lane resets.

The real grit unfolded in the grueling cleanup—a news-making marathon that highlighted the team's dedication. Crews battled exhaustion hosing down a massive 100 ft x 30 ft central fire pit and 30 individual fire lanes, scrubbing away layers of ash, smoldering embers, charred wood debris, and soot under floodlights until 3:00 AM. "It's gruesome work: slippery muck, acrid smoke lingering in the air, and relentless pressure to restore the venue pristine for dawn," said Ross. "Our durable equipment withstands the abuse, ensuring safety for millions globally, from the 2005 London world record to this Anaheim epic Honda Center on November 9th, 2025 serving 12,000 attendees nightly."

This partnership underscores Ace's commitment to blending innovation with humanitarian impact. As a SAM.gov-registered small business, Ace equips not just events but wildfire-prone communities, fire departments, and homeowners with tools that save lives. "Tony's firewalk isn't just metaphor—it's physics meets preparation," added Ross. "We're honored to turn potential hazards into breakthroughs."

Watch the exclusive behind-the-scenes video on acefiredefense.com, revealing the intensity that keeps the magic alive. For media inquiries or product demos, contact info@acefiredefense.com.

About Ace Fire Defense: Specializing in fire hoses, valves, and accessories, Ace Fire Defense empowers proactive protection. Visit acefiredefense.com or follow on LinkedIn for updates.

Ace Fire DefenseActor EntrepreneurAnaheim EventsBehind the ScenesBMF XL Fire HoseCalifornia Small BusinessCERT CertifiedCommunity SafetyEmergency Response EquipmentEmpowerment ExperienceEntrepreneur SpotlightEquipment DurabilityEvent PartnershipEvent Support TeamExtreme Event LogisticsFire Event PreparationFire Gear ManufacturerFire Hose EquipmentFire Industry ProfessionalsFire NozzleFire PreparednessFire Prevention ToolsFire Protection EquipmentFire Protection SolutionsFire SafetyFire Safety ToolsFire Team MemberFirefighting GearFirewalk EventHeavy Duty Fire HoseHonda Center EventHumanitarian InnovationMindset TransformationMotivational EventsNFPA Compliant GearPersonal Growth EventsReal Life FirefightersSafety HeroesSafety InnovationSafety LeadershipSAM.gov Registered BusinessSherwin RossSustainable ProtectionTony RobbinsTony Robbins Fire TeamTransformational Event SupportUnleash the Power WithinUPW AnaheimWildfire DefenseWildfire Protection

Appears to be well manufactured hose

I have not pressurized, but this hose appears to be very good quality. Time will tell.

Cheap Insurance

Like so many in California, we live on the wildland interface, which is constantly under threat of fire. We’re lucky to have fire hydrants in our neighborhood and we’ve considered getting some hose, nozzles and tools for that “just in case” situation where things are so bad the fire department is delayed arriving (it’s happened before within a couple of miles from here). The goal is to just keep any fire at bay long enough for the fire department to get here and save the house and outbuildings that otherwise may have caught fire.

I’m no firefighter, but I can read, operate a fire hydrant, and hook up hose and nozzle to get water on areas where embers might start a blaze. If I never have to use this equipment, I’ll consider myself lucky. But, if I need it, I have it. It could easily be the difference between a standing house or one of many burned out lots in the subdivision.

The quality of Ace’s products are more than sufficient for this use case, without paying 1.5x to 3x the price for gear sold to fire fighters for more frequent use. We tested the equipment on our local hydrant that the water company reports is at 130 psi with no issue.

Customer service is great, with Sherwin reaching out to see if we need any assistance and are happy with the purchase.

Good product and outstanding service

We are very pleased with Ace's products, It is every bit as good as advertised. We are even more impressed that Ace would come out personally and show us exactly how to use the product by setting up a live demonstration. I will sleep a lot better knowing that I have a good fire defense system in place, should ever the need to use it occur.

Great Product, Great Vendor

We recently purchased fire fighting equipment for our entire neighborhood. Looking forward to the added longevity at these thick walled hoses, and not very much more than the thinner walls. Our experience with Ace has been extremely smooth. The owner was very, very helpful to us.

So glad we found Ace

Our neighborhood pulled funds together to buy for fighting equipment. Ace has quality i trust and good prices. Customer service was excellent. Highly recommended! The owner really cares because he lives in a high fire zone threat area too.

The real deal!

What a pleasant experience getting the equipment I needed replaced after the Palisades fire. Ace has the best quality gear, knowledge and experience to set you up!

Excellent quality fire hoses!

I bought two of these houses for home defense with a water pump and they are extremely well-made. Amazing quality. Buy them! Don’t hesitate! Thank you, Sherwin!

Excellent nozzles!

I bought two of these nozzles and they worked perfectly. Great quality! Do not hesitate to buy. Thank you so much!

Quick delivery, works well.

Very good quality device, valves tight and smooth. Delivery was quick as well. Hopefully we never need to use it, but I'm confident it will do the job if we do need to!

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

Ace Fire Defense Powers Safety at Tony Robbins' Unleash the Power Within Firewalk in Anaheim

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“Discover the BMF XL .02 Professional Fire Hose: 75ft x 1.5” with XL seamless aluminum couplings. 300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure. Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”

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Let customers speak for us

“Discover the BMF XL .02 Professional Fire Hose:
75ft x 1.5” with XL seamless aluminum couplings.
300 PSI tested, 600 PSI working pressure, 900 PSI burst pressure.
Twice as thick and heavy as Chinese imports. In stock for immediate delivery!”