Company Overview: Defending homes against wind-driven embers with professional-grade tools, preparation, and knowledge — because evacuation isn't the only option.

Ace Fire Defense — Company Overview

Ace Fire Defense, based in Woolsey Canyon, West Hills, California, specializes in wildfire home defense equipment and training for homeowners who choose to stay and actively defend their properties during wildfire events.

The company is built around a critical fact: roughly 90% of structure losses in wildfires are caused by wind-driven embers, not direct flame contact. Ace Fire Defense's mission is to equip homeowners with professional-grade tools and practical knowledge to defend against ember intrusion — because evacuation isn't the only option.

Founded by Sherwin "Ace" Ross, a longtime Southern California resident and Certified Community Emergency Response Team (CERT) member, Ace Fire Defense was created to give property owners reliable, battle-tested wildfire defense solutions. Drawing on decades of manufacturing and operations experience, the company builds firefighter-grade equipment designed specifically for civilian use.

Flagship Product

The Fire Safe Home Pro Bundle™ includes 300 feet of 1.75" high-pressure attack hose, a heavy-duty 3" gas-powered pool pump, hydrant valves, professional nozzles, a wrench, and a fire blanket. All hoses meet or exceed NFPA standards, built for durability and performance under extreme conditions.

Unlike common misconceptions, Ace Fire Defense does not recommend soaking trees or landscaping with water. The focus instead is on creating defensible space and having the right tools ready to extinguish embers as they land on or near structures.

Community Education

Sherwin Ross and the Ace Fire Defense team are committed to hands-on community education, regularly hosting training sessions and town halls — including a session held October 12, 2024 at Chatsworth Lake Church. The company offers same-day shipping nationwide and local delivery throughout Southern California.

Ace Fire Defense equipment has been used successfully during recent California wildfires, with customers reporting effective property defense using the company's hoses and hydrant systems.


About the Founder

Sherwin "Ace" Ross is the founder of Ace Fire Defense and a passionate advocate for homeowner wildfire preparedness in the Wildland-Urban Interface (WUI).

With hands-on experience fighting the devastating 2018 Woolsey Fire, and later serving homeowners during the Pacific Palisades and Eaton Fires, Ace has seen firsthand how critical proper preparation and professional-grade equipment can be when seconds count.

A Certified Community Emergency Response Team (CERT) member trained by the Los Angeles Fire Department, Ace is also a proud member of the National Fire Protection Association (NFPA) and the California State Firefighters' Association (CSFA), and serves as an Ultimate Fire Team Member with Tony Robbins' Fire Team.

With over 45 years as a manufacturer and product developer, Ace founded Ace Fire Defense to build reliable, battle-tested wildfire defense tools — including premium attack fire hoses and the Fire Safe Home Bundle — giving families a real fighting chance against ember-driven wildfires.

When he's not developing better wildfire defense solutions, Ace dedicates his time to educating and empowering homeowners to protect what matters most.

For more on Ace Fire Defense's wildfire defense bundles and training resources, visit acefiredefense.com or call (213) 884-8448.