Tony Robbins Chooses Ace Fire Defense at Business Mastery

One of the proudest moments in our journey.

The Moment Tony Robbins Called Me On Stage

At Tony Robbins’ Business Mastery event, out of thousands of entrepreneurs, Tony chose me — Sherwin Ross of Ace Fire Defense — to share our mission with the entire audience.

In this powerful video, I explain how we’re empowering homeowners in the Wildland-Urban Interface (WUI) to protect what matters most with professional-grade wildfire defense equipment.

Why This Moment Matters

  • Real recognition from the world’s #1 peak performance coach
  • Validation that our mission to help families defend their homes is making a real impact
  • Proof that mindset + professional equipment can save lives and property

Our Mission Remains Clear

From the Woolsey Fire to Business Mastery — our goal has always been the same:

Give WUI homeowners the mindset, training, and professional-grade tools to stay and defend their homes when wildfire comes.

Thank you, Tony Robbins, for the incredible opportunity and for continuing to inspire millions — including us.

Ready to Protect Your Home Like a Pro?

Join the growing number of prepared homeowners who refuse to lose everything.

Shop Professional Wildfire Defense Gear →

Have questions? Call us anytime at 213-884-8448

 ★★★★★
"I have worked alongside Tony Robbins for three decades, and in that time I've seen what separates extraordinary performers from the rest — it's not talent alone, it's the commitment to serve others at the highest level. Ace is that person. Ace was trained running Fire Teams at Tony Robbins' world-famous Firewalk events globally — events attended by thousands of people who trust Tony with their transformation. That role demands precision, leadership, and absolute accountability. Ace brought all of it. And here's what tells you everything: Tony Robbins uses Ace's fire protection products at his own Firewalk events. When the stakes are life safety — when thousands of people are in that room — Tony doesn't compromise. He uses what works. He uses what he trusts. That trust is the highest endorsement in the industry, and it belongs to Ace. He has taken everything from Tony Robbins' Leadership Skills training and built it into a fire protection company that genuinely serves its clients. Whether it's your family home, a place of business, or an industrial facility — Ace understands your needs and wants, and he delivers. If you're looking for the best, you've found it. I give this referral without reservation."
Craig Richards
Senior Peak Performance Mentor & Enrollment Coach,
Tony Robbins Companies — 30 years Personally trained by Tony Robbins ·
UPW MUST Team · Global Events

 

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